About Me
Top-preforming leader with extensive experience analysing customers’ requirements and proposing business development solutions to meet customers’ needs and achieve corporate aims. Demonstrate history of success in achieving optimum customer satisfaction, negotiating contracts, as well as training and mentoring staff. High-energy senior leader, business partner, and brand builder, fostering strategic innovation to enhance corporate image and customer experience. Highly skilled in enlarging product development capabilities to drive new business proposition, whilst developing and mentoring teams for operational excellence and service delivery.
Education
IT Sligo 2018 to 2020
Level 7 NFQ Certificate • Accredited Product Adviser (APA)
Modules passed to date are Nature of Insurance, Compliance & Advice and Personal General Insurance
Irish Times Training College – (Dublin) 2017/2018
Certified Diploma in Digital Marketing
This programme is run in association with the Irish Internet Association (IIA) CONTENT OVERVIEW; Module 1 – Creating a digital marketing strategy Module 2 – Creating an effective website Module 3 – Optimising your website Module 4 – Content Marketing – Developing content for your audience Module 5 – Creating online video Module 6 – Google AdWords/ PPC Module 7 – Online display advertising Modules 8 & 9 – Social media marketing Module 10 – Email marketing & lead generation Module 11 – Website analytics Module 12 – Creating an integrated digital marketing plan
Alison - Online Learning – Mar/April 2020 –
Alison - Online Continuous Product Developemnt
Completed Courses and Certificates received for: Effective Communication and Sales Techniques • Introduction to Modern Retailers and Consumers • Introduction to Time Management • Sales Techniques – Interacting with Customers • Sales Techniques – Using Competitive Sales Strategies • Ultimate Time Management – Unique Time Management Strategies • Persuasion Strategies! Ultimate Influence Tools & Skills
Work & Experience
October 1, 2009 - April 28, 2017
Managing Director/Company Secretary – Business Owner
Strengthened business partnerships and liaised Credit Unions Nationwide at CEO level for seamless operations. Regulated all aspects of marketing, HR, and IT activities by managing business at an office level. Integrated and negotiated Agency’s with Insurance Companies both in Ireland and UK. Key Accomplishments: Led high-skilled team of six staff and 250 Credit Union business clients that increased business nett income stream of €160K annually. Developed website and social media accounts to educate and engage audience and improve their rankings to better serve users. Enlarged business progression and growth through preparation and negotiation of investment Dolmen Insurance Brokers T/A CUsafe. Dublin Credit Union Business Development Manager & Group Head of Marketing & Advertising 2015 – 2017 Led the negotiation of the terms of the sale and remained on in a senior position as Marketing & Advertising Manager for the CUsafe Credit Union business. Steered efforts to manage and update all social media accounts and Website on a daily basis. Key Accomplishments: Cultivated solid and productive relationship with 250 Credit Unions in Ireland and gained maximum business retention by 80+% on annual basis. Increased business promotion level by leading business development and advertising operations. Handled and received in excess of 300 calls daily through team leadership of telesales staff. Generated sales by calculating payment of commissions to our Credit Union clients.
May 1, 2017 - April 30, 2018
Marketing & Business Development Manager
Planned and managed regular marketing and business tasks to ensure key completion of budget and strategy operations. Served as member of Executive Management Team; created detailed marketing reports, and submitted final updates to CEO. Conceptualised annual marketing plans and generated budgets to ensure the adherence of board approved strategy. Steered efforts to meet and gain planned marketing objectives within allocated budgets through enforcement of agreed marketing initiatives. Key Accomplishments: Managed a marketing budget with value of €250K that resulted in optimisation of growth in the Loan book and membership through replacement of promotional materials and adverts. Opened 2 new branch offices and designed refit to match corporate standards. Planned and established Credit Unions Community Fund that distributed over €100K in sponsorship and funding. Led the updating and management of all social media accounts and Website on a daily basis
January 7, 2019 - June 28, 2019
Customer Success Manager/Relationship Manager
Hold concurrent accountability for business development process, including proposing new business opportunities, including product, business model design, and marketing. Formulate product plans for delivery to senior management using MS Power Point and negotiate sale price at Board and CEO level. Devise best practices and create a standardised sales process to manage new business pipeline for boosting your sales revenue. Create and maintain Company website through utilisation of WordPress. Key Accomplishments: Designed and developed sales pipeline of 100 prospective clients and within the first ½ year had 43 engaged Credit Unions and ensured timely completion of sales with worth of €40K. Built and developed solid relationships with pipeline prospects as well as arranged and attended 60 appointments for securing an increase in the client base by 75% and annual income by €40K + VAT.
July 8, 2019 - November 29, 2019
Senior B2B Relationship Consultant
As part of the Business Client Experience – Loyalty, Sales & Support team, I represent the TELUS brand, values & promise, play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives. I am working with channel partners, generating interest, qualifying prospects acquiring new business and closing sales. I help businesses achieve their goals, from growth to de-risking, using TELUS services and technology solutions. I am at the forefront of a new multi-functional team designed to provide enhanced sales & retention support for mid-market, small business clients, helping to drive revenue growth, improved Likelihood-to-Recommend (L2R) and mitigate customer churn. Mastery of customer & relationship management, B2B sales, in addition to communications is critical to success In this role. Summary: • Sell various product and service solutions to small and medium business customers in accordance with Premium Sales Objective sales practices, guidelines and approaches • Understanding and supporting customer business requirements • Provide updates to senior leadership through regular and/or ad-hoc performance reports, resourcing requirements, issues/resolution recommendations • Engender a culture of collaboration and consultative enablement with our business customers • Collaboratively negotiate positive outcomes in multidimensional, multi-stakeholder discussions • Partner with customer, sales and marketing team to ensure order requirements are understood and met resulting in high order quality.
November 4, 2019 - May 29, 2020
B2B Business Development Manager
As part of the Business Development Management team, I build lasting relationships with small to medium sized business (SME) customers and promote the Vodafone portfolio of products. Summary: • To convert “leads” supplied by Vodafone and ‘cold call’ customer premises, as appropriate, to exceed defined sales targets • Manage a defined geographic territory selling directly to SME (Small Medium Enterprise) and SOHO (Small Office/Home Office) customers • To achieve required sale targets • To develop a detailed understanding of customer pipeline in a defined territory • Structured journey planning to maximise prospects in the territory • Effective telephone appointment setting to make appointments each day in the field • Face to face presentation calls to decision makers • Secure referrals daily that secures a face to face presentation to a decision maker
Portfolio
